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erin@southelondon.com 256.466.4824
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My name is Erin London. My parents thought they were naming me after a relative. Turns out, they misread the cursive on the back of an old photo.
The name stuck long before this truth was discovered. My family's roots in the Southeastern United States, along with the influence of many storied relatives, are what lend influence on my namesake. Characters - all of us!
I attended my first author's conference at nine years old with a handwritten book of poetry in tow. When I was eleven, I decided to audition for community theater and landed my first paid job. By thirteen, I'd reported on recycling for a televised news segment. At fourteen I took up dance (even tough I had never formally danced before). By the time I graduated high school I had won national awards, toured internationally with Goodwill, and dancing became my second paid job.
In college I met my first manual film camera and landed an assistant's position at a studio upon graduating. Within a month I was given the studio camera and taking over clients. Freelance marketing and brand development soon followed. I even began working with an independent contractor redesigning and remodeling homes. In the worst of the housing crash I sold my property on a corner lot, without a realtor, at Christmas, nearly doubling my purchasing price.
It was this skill set that encouraged an owner of an upscale salon and spa to seek me out and ask me to run his business,... and his residence, his ranch, his rental properties, and his New York apartment. I never knew what my day was going to be like. After two diverse years (including inventory, payroll, accounting, and web design) I found a passion for event planning and fundraising.
When I moved to Birmingham, I knew I needed to take a position that had purpose. I have been at the Aveda Institute for seven years, starting as Guest Care and Retail Team Lead to now working in Admissions as a Financial Aid Manager, Leadership Team Member, and Social Media Contributor. By partnering with staff, students, and the community I have been able to raise money for Breast Cancer Research, Gulf Restoration Network, Lower Mississippi River Keepers, and the Cahaba River.
I also have published credits for photography, photo and fashion styling, and makeup in multiple media sources including film.
Be sure to check out an international, collaborative project I launched to encourage sustainable fashion and see what else I'm working on through community art.
I'd love to work with you on your next creative adventure.
Erin London
The name stuck long before this truth was discovered. My family's roots in the Southeastern United States, along with the influence of many storied relatives, are what lend influence on my namesake. Characters - all of us!
I attended my first author's conference at nine years old with a handwritten book of poetry in tow. When I was eleven, I decided to audition for community theater and landed my first paid job. By thirteen, I'd reported on recycling for a televised news segment. At fourteen I took up dance (even tough I had never formally danced before). By the time I graduated high school I had won national awards, toured internationally with Goodwill, and dancing became my second paid job.
In college I met my first manual film camera and landed an assistant's position at a studio upon graduating. Within a month I was given the studio camera and taking over clients. Freelance marketing and brand development soon followed. I even began working with an independent contractor redesigning and remodeling homes. In the worst of the housing crash I sold my property on a corner lot, without a realtor, at Christmas, nearly doubling my purchasing price.
It was this skill set that encouraged an owner of an upscale salon and spa to seek me out and ask me to run his business,... and his residence, his ranch, his rental properties, and his New York apartment. I never knew what my day was going to be like. After two diverse years (including inventory, payroll, accounting, and web design) I found a passion for event planning and fundraising.
When I moved to Birmingham, I knew I needed to take a position that had purpose. I have been at the Aveda Institute for seven years, starting as Guest Care and Retail Team Lead to now working in Admissions as a Financial Aid Manager, Leadership Team Member, and Social Media Contributor. By partnering with staff, students, and the community I have been able to raise money for Breast Cancer Research, Gulf Restoration Network, Lower Mississippi River Keepers, and the Cahaba River.
I also have published credits for photography, photo and fashion styling, and makeup in multiple media sources including film.
Be sure to check out an international, collaborative project I launched to encourage sustainable fashion and see what else I'm working on through community art.
I'd love to work with you on your next creative adventure.
Erin London